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There is a hidden war being waged online: the battleground is your identity. 

The internet has always been a place where new personas are forged, from the avatars of Second Life to the carefully curated profiles of Facebook. Now, an alliance of powerful forces is seeking to bring this era to an end. "Grow up", they seem to be saying, "the time for play-acting is over". 

They are demanding that everyone has a confirmed online identity because it ticks boxes for a range of "establishment" groups: government, law enforcement, commerce and advertising.